Planning and handling crisis communications

When a crisis hits, managing information flows is critical. Whether it’s a social media storm, a market meltdown or a natural disaster, a wide range of stakeholders will want to know what’s going on.

Corporate reputations are hard won over many years, but can be lost within hours during a badly managed crisis situation. Conversely, those who excel under pressure can reinforce the confidence of investors, customers and others.

We help companies to think through the processes and information structures that they’ll need when the pressure is on. How will they speak to anyone directly impacted by the crisis, customers, media, politicians, staff, the general public and other groups? Who will decide what’s said and how will this be communicated internally and externally?

We can help your team with:

• Developing a risk register to identify and track the 'known unknowns' facing your assets and interests.
  ‍
• Designing a crisis protocol that will kick into action when you need it to, providing a framework for managing information and communications under pressure.
  ‍
• Running team practice scenarios so that each member, from the most senior in the organisation to the most junior, understands their role and has had a chance to practise through a mock crisis exercise.
  ‍
• Providing crisis communications support during a live situation, because it can be invaluable to have a team of experienced communications professional with an external perspective.
  ‍

Don’t wait for a crisis to hit before you start planning how to handle it.

‍