Getting to know your audiences

Public polling and target audience research is an increasingly important part of the strategic toolkit. Our clients use both qualitative and quantitative audience research to develop evidence-led communications.

We work with a hand-selected group of specialist polling firms to commission research and integrate it into strategic communications. We ensure the resulting data are relevant and applicable to clients’ specific needs.

We can use polling and audience research to:
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• Gauge opinions among general or highly targeted parts of the population
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• Conduct polling among legislators to understand specific political risks
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• Use polling to establish benchmarks for an engagement campaign
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• Apply advanced polling methods that help audiences to engage with more complex or nuanced topics such as climate change policies
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• Commission quantitative polling that will support campaign messaging
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• Manage qualitative audience research to help refine messages or understanding of key stakeholders.

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